Cheez-It Marketing Strategy

In an Advertising Media Strategy class, I analyzed consumer data from MRI Simmons and developed a campaign for Cheez-It aimed at increasing relevance among college-aged men. My strategy repositions Cheez-It as the ultimate social snack and a staple of college life, fueling connections during study sessions, game nights, and parties. This campaign uses television, social media, and sponsored campus events to reinforce Cheez-It's role in bringing people together.