Blue Bunny Campaign

In a Content Ideation and Copywriting course, I developed a strategic campaign for Blue Bunny. I wanted to reposition ice cream as a happy medium between salty snacks and disappointing health foods, framing Blue Bunny Minis as a satisfying, portion-controlled snack rather than an occasional dessert. These advertisements sell indulgence without guilt and reinforce Blue Bunny as a smarter way to snack.